ISLAMIC CROWDFUNDING PLATFORM AS AN ALTERNATIVE BOOK FUNDRAISING IN MALAYSIA

Authors

  • Mr. Muhammad Huzaifah Kamaruddin Universiti Sultan Zainal Abidin
  • Dr. Muhammad Shahrul Ifwat Ishak

Keywords:

Crowdfunding, Islamic Crowdfunding, Fintech, Book Publishing, Book Marketing

Abstract

This study aims to explore the applicability of Islamic crowdfunding as an alternative fund to support book publishing in Malaysia. Over the period, it is argued that the book industry in this country has experienced a gloomy trend that not only threatens business players in this area but most importantly it would bring negative impacts towards knowledge development. By utilizing the secondary data, it is found that the Islamic crowdfunding has the potential to support the book industry since other alternative funds are limited. However, the platform should aim to promote writers and their manuscripts rather than to be profit-oriented. At the same time, its practise should be simple as sadaqah and hibah based crowdfunding could be the best option.

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Author Biography

Dr. Muhammad Shahrul Ifwat Ishak

Senior Lecturer at the Faculty of Business and Management, Universiti Sultan Zainal Abidin.

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Published

2020-12-01

How to Cite

Kamaruddin, M. H., & Ishak, M. S. I. (2020). ISLAMIC CROWDFUNDING PLATFORM AS AN ALTERNATIVE BOOK FUNDRAISING IN MALAYSIA. International Journal of Islamic Economics and Finance Research, 3(2), 11-25. Retrieved from http://ijiefer.kuis.edu.my/ircief/article/view/39